Called hoshin kanri (or hoshin planning), the management system (which was not invented by Toyota) helps Toyota remain competitive year after year by keeping the entire organization's eyes and actions focused on achieving the same goals. A strategic goal corresponding to Toyota’s generic strategy is to minimize production costs to attain cost leadership. Toyota's main goal, however, is to improve fuel efficiency and designs for its vehicles. Toyota’s R&D initiatives, especially in producing environmentally friendly vehicle technologies, vehicle safety and information technology, provide it with some of the best strategic advantages. Toyota’s mission makes it more than a car company, it’s a mobility company. Tagline-“Let’s go places”Competitive advantage in the Marketing strategy of Toyota – . Global Presence: Toyota sale and operates in more than 190 countries globally with an array of the strong product portfolio. Vision-“It will lead the way to the future of mobility, enriching lives of the communities around the world with the safest and most responsible ways of moving people”. Out of these, 15 dealerships are owned by the company and the rest are independent. The company does so through the just-in-time (JIT) manufacturing method, which is also known as the Toyota Production System (TPS). Moreover, the process through which the annual plan is reviewed and updated semiannually is a good example of how Toyota practices one of the key Toyota Way principles: Plan, Do, Check, and Act (PDCA). Large companies, like Toyota, have been successful in its application for years. On March 31, 2015, Toyota’s network consisted of 280 dealers, operating ~4,700 sales and service outlets in Japan. This report is based on business strategy implementation for Toyota Motor Company, exploring factors affecting implementation of the strategic plan, an action plan for Toyota, a monitoring and evaluation framework template, and more. Companies that successfully implement the A3 process for decision-making, strategic planning, proposals, and problem-solving can realize instant and sustainable gains. Download Strategy update: Toyota – 2018 edition to read about Toyota’s model strategy and production plans over the next five years. Auto123.com has details. ... company to use its “just-in-time” manufacturing system but also has shaped Toyota’s culture. This ties into Toyota's overall business strategy, which is making more of an international imprint with jobs, cars and community involvement. Toyota has outlined its long-term strategy regarding hybrid, plug-in hybrid electric and fuel-cell vehicles between 2020 and 2030. How does Toyota address that risk in strategic terms? 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